Dr. Ally
TRANSFORMATIONAL COACH, TV HOST, PSYCHOFUTURIST
AS SEEN ON
DOUX YOU
Vincit qui se vincit, She conquers who conquers herself.
I have a saying that I often repeat to myself and share with my clients, Vincit qui se vincit, pronounced (winkit qwi say winkit) which translated from the Latin means she conquers who conquers herself. Simply stated, a person who overcomes their shortcomings or challenges, who is able to control their emotions and subsequent behaviors has won a pivotal battle. Whether we are working to align with your true purpose, shift your perspective of the world, or build the confidence and strategy to start your own business, we will collaboratively begin winning life's little battles. Schedule an appointment today!
Meet Dr. Ally
It's me, Dr. Ally; I have a Ph.D. in Clinical Psychology and use my expertise to coach people like you into aligning with their true purpose, mind, body, and spirit. When I'm not coaching, I am appearing on shows or consulting with media and tech companies so we can bring psychology to the populations that need it most. I founded the DOUX Consulting Group out of this desire to integrate mental health and media. In my mind, it is the next step in psychology. As a consummate Psychofuturist, I have dedicated my life to bringing evidence-based interventions into the mainstream. In all that I do, I seek to create positive change in others so they can transform the world. Let me help you DOUX you!
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Beauty isn't just personal. It's biological, cultural, ancestral — and for too long, it's been weaponized.
Society didn't accidentally turn beauty into a measuring stick for your worth. It was engineered that way. The systems that tell you what's beautiful, who's beautiful, and what you're allowed to feel about your own body — they were built with intention. And they've been running on autopilot inside you ever since.
The Problem with Pretty is the book that names what you've always sensed but couldn't quite say.
Drawing from research in perception, neuroscience, and culture, Dr. Allycin Powell-Hicks traces how beauty myths get written into us — through ancestry, lineage, and the stories passed down long before we could question them. And then she asks the question that changes everything:
What if beauty stopped being a measure of worth — and became a path to freedom?
This isn't about rejecting beauty. It's about reclaiming it. Unlearning the myths that shrink you. Building the kind of confidence that doesn't depend on anyone else's approval. And finding community with people who understand that beauty, done differently, can liberate.
Release date June 2, 2026!
